About Us

Certified Aging-in-Place Experts Helping 10,000+ Families

Home Instead Assisted Living empowers families to make confident aging decisions by prioritizing safe, dignified, and independent living at home. We believe facility placement should be the last resort, not the first option.

Multigenerational family enjoying time together in a safe, comfortable home
Our Mission

Extending Independence Through Education, Technology, and Smart Home Improvements

Founded in 2025 and headquartered in Texas, Home Instead Assisted Living was born from a simple but powerful observation: too many families are pushed toward costly assisted living facilities when safer, more affordable alternatives exist right at home.

Our platform brings together three critical pillars of aging-in-place support: expert home modification guidance, cutting-edge smart monitoring technology, and a comprehensive nationwide care directory for when higher levels of care truly become necessary.

We've helped over 10,000 families across 14 major U.S. metro areas make informed decisions about aging care — saving families an average of $50,000 or more per year compared to facility placement. Our certified Aging-in-Place Specialists (CAPS) provide honest, family-centered guidance without the pushy sales tactics that plague the senior care industry.

Whether your family needs a walk-in tub installation, a comprehensive home safety assessment, or guidance navigating memory care options, we provide the education and resources to make confident decisions at every stage of the aging journey.

Certified specialist conducting a home safety assessment
Our Values

What We Believe

Home Is Where the Heart Is

The familiar comfort of home has measurable health benefits for seniors. We believe in exhausting every home-based option before considering facility placement.

Education Before Sales

We empower families with clear, actionable information so they can make their own informed decisions — no pressure, no guilt, no manipulation.

Honest Guidance Always

When home care truly isn't enough, we'll tell you honestly. Our directory helps families find quality facility care when the time is genuinely right.

Our Team

Meet Our Specialists

Our certified experts bring decades of combined experience in aging-in-place solutions, home safety, and senior care advisory.

Margaret Chen, Certified Aging-in-Place Specialist

Margaret Chen

Certified Aging-in-Place Specialist & Senior Care Advisor

CAPS Certified NAHB Member Gerontology

Margaret Chen is a Certified Aging-in-Place Specialist (CAPS) with over 15 years of experience helping families navigate senior care decisions. As the lead advisor at Home Instead Assisted Living, she combines her background in gerontology with hands-on expertise in home modification planning to empower families across the United States to make informed aging-care choices.

James Wilson, Home Safety Assessment Specialist

James Wilson

Home Safety Assessment Specialist

Safety Certified OSHA Certified ADA Trained

James Wilson is a certified home safety specialist at Home Instead Assisted Living, bringing over a decade of experience in residential accessibility evaluation and modification planning. Based in Texas, James has conducted hundreds of home safety assessments and developed customized aging-in-place solutions for families across the country.

Ready to Explore Your Options?

Our team is here to help your family navigate the journey to safe, independent living at home. Start with a free assessment today.

Get a Free Assessment